What is the WhatsApp Business API, and how is it different from the regular WhatsApp Business app?

The WhatsApp Business API is a tool designed for medium to large businesses that need a scalable solution to interact with a large customer base through WhatsApp. 

Unlike the standard WhatsApp Business app, which is suited for smaller businesses and allows basic messaging features on a mobile device, the API is built for integration with CRM systems, customer support platforms, and other software. 

This allows businesses to automate responses, manage high volumes of customer queries, and send notifications or updates in a more structured way.

With the API, messages can be sent programmatically, and businesses can use chatbots to assist with customer service, making it ideal for handling repetitive inquiries and improving response times. 

Unlike the app, which is managed manually on a smartphone, the API enables centralized, professional communication with customers, helping businesses streamline interactions at scale.